Better Day Smoothie: Brand Strategy & Competitive Analysis
Better Day Smoothie is an original brand concept created and developed as a response to the current smoothie market landscape. This project explores how a mood-based, wellness-focused smoothie company can differentiate itself from established competitors by combining strategic branding, intentional design, and functional nutrition. Through competitive analysis, audience research, and brand system development, I built Better Day Smoothie from the ground up — defining its positioning, visual identity, messaging, and product structure. The result is a scalable brand concept designed to meet modern consumer needs for clarity, energy, balance, and everyday performance.
Better Day Smoothie represents more than a brand concept, it reflects a fully developed strategic process from research to execution. By analyzing competitors, identifying gaps in the market, and building a mood-based positioning system, I created a brand designed to emotionally connect with modern consumers while remaining scalable and commercially viable. This project demonstrates my ability to think strategically, design intentionally, and translate research into a cohesive brand identity system.
Strategies & Process
• Competitive analysis
• Market research
• Audience research
• Word mapping
• Word list development
• Concept sketching
• Logo iteration and refinement
• Brand positioning strategy
• Visual identity system development
• Color theory application
• Mood board creation
Software & Tools
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign (if used for deck/layout)
• Online research databases
• Brand case studies
• Typography resources
• Digital sketching tools
• Pinterest / design inspiration platforms
• Google Docs / Notion (if used for organization)