Rivella

Rivella is an original swimwear brand concept developed in response to a design prompt requiring the creation of a logo and swim tag system. The objective of this project was to build a cohesive brand identity that captures the essence of modern swim culture while maintaining clarity, versatility, and strong visual impact. From initial concept development and research to logo refinement and tag application, Rivella was designed to feel confident, elevated, and market-ready. The final outcome demonstrates the ability to translate a simple brief into a fully realized brand system, balancing aesthetics, functionality, and strategic design thinking.