Overview
This poster explores the everyday weight of stress and how exercise can act as a effective outlet. The top section builds a sense of pressure through bold type and repetition, reflecting how overwhelming life can feel. As the layout moves downward, the design opens up with lighter colors and more space, shifting the tone toward relief and clarity. The combination of typography and illustration creates a clear visual transition from tension to balance.

Target Audience
Young adults and working individuals, ages 18–35, dealing with daily stress from school, work, and busy routines.

Objective
To raise awareness of common stressors and encourage exercise as an approachable way to improve mental well-being and overall health.

Design Strategy
Dense typography and repetition communicate stress, while open space, color, and movement introduce a calmer, more positive direction, mirroring the effect exercise can have on the mind and body.